SEO Ecommerce Portfolio B2C

Gorton’s is the largest frozen fish brand in the United States. Netconcepts developed a personalized website to promote the Gorton’s range of frozen seafood products. Gortons.com features personalized content — fish recipe and fresh seafood recipe recommendations, product suggestions, special offers tailored to your interests, and more. Visitor profiling allows Gorton’s to view and analyze consumer demographics, psychographics, and clickographics (browsing behavior). The website is dynamic, user-friendly and a positive branding tool for their products.

[ recipe database | client admin cms | SEO ]

Visit The Site: Gortons

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This is a subsite of Cabelas.com. Netconcepts was commisioned to create a site that was both useable and search engine friendly. With a database of thousands of products, the h1, page title and meta tags are generated dynamically.This helps significantly with increasing visibility and page rank in search engines like google. A database driven website traditionally has long urls with stop characters like “?” which prevent the site from being spidered. A simple naming system for each product page has avoided this enabling the entire site to be spidered with short urls also being friendly to bookmarking.

Netconcepts also provides the branded subsites of Corporate outfitters like Stihl Corporate Outfitters and www.dunns.com.

[ database | client admin cms | SEO ]

Visit The Site: Cabela’s Corporate Outfitter

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A microsite of MyTravelAgency.com. Serves the general public and companies with planning and implementation of business and leisure travel arrangements in New Zealand.

[ database | client admin cms | SEO ]

Visit The Site: New Zealand Tourist

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A one-stop shop for new migrants to New Zealand who are looking for employment. Includes an online resume builder, employer profiles, news, articles, and more.

The priorities before building the site and sister sites Working In Australia and WorkingIn.com were to ensure a high visibility in search engines, intuitive navigation and useability, fast download time and enhancing and streamlining the design; and all leading to a higher response rate for companies looking for new employees. An Employers Response Area allows companies listed to access employee applications and respond accordingly.

[ database | client admin cms | SEO ]

Visit The Site: Working In New Zealand

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This site is unusual for an ecommerce site in that every product is a one off. The client updates the site by adding images and descriptions through an administration interface, and with stock being added daily the process needed to be easy to use. The client uploads a large image for each product which is automatically sized into large medium and thumbnails.

This site still performs well in search engines considering it has thousands of products changing daily. Makes good use of Netconcepts’ gravityMail email marketing software which comes as part of our ecommerce solution.

[ database | client admin cms | SEO ]

Visit The Site: Designer Exposure

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